Herbal Blends for Elevated States
For the launch of Tierra, I developed a brand identity rooted in herbal exploration and expanded consciousness. The vision was to create a visual world that feels earthy, intentional, and elevated. Capturing the ritualistic nature of working with herbs while positioning the brand as both grounded in nature and forward-thinking in spirit.
Role: Graphic Design
Client: Tierra
Tierra Founder, Copywriter, and Strategist:
Ilana Dadras
Roll with us
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Tierra
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Roll with us
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Tierra
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Roll with us ✳︎ Tierra ✳︎ Roll with us ✳︎ Tierra ✳︎
I designed the brand identity and packaging from the ground up, ensuring every element — from logo to label — communicated craftsmanship and authenticity. Photography was crafted to reflect tactile richness and connection, capturing products with evocative, grounded compositions that invite viewers into the narrative. The imagery became the foundation for a visual world that feels organic, sincere, and emotionally resonant.
To bring the brand to life digitally, I designed the website and curated social media content that extended the visual language into an immersive online presence. Each post was built to communicate not just product, but the philosophy as well. Inviting the audience into a deeper conversation around herbs, ritual, and consciousness.
