I developed the full brand identity incorporating symbolic motifs that reflect the philosophy of the practice. The evil eye represents protection, an invitation to cultivate inner vision and mindfulness. The snake symbolizes transformation, rebirth, and kundalini energy, aligning with the spiritual awakening often explored through yoga and Ayurveda. The sun and moon embody duality and balance — masculine and feminine, action and rest — which are core principles within holistic healing. These elements were woven thoughtfully into the logo system and visual language to create a mark that feels both sacred and contemporary.