This project focused on building a community-centered digital platform that makes it easy to discover local plant and floral retailers. Working alongside the Creative Director, who led the core brand identity, I supported the expansion of the visual system through custom illustrations, brand collateral, and digital applications – helping translate the brand into a cohesive, engaging experience across web and marketing touchpoints.

To strengthen engagement, I created a series of custom illustrations for blogs and social media, making plant care content approachable and visually cohesive across platforms. I also managed the project from concept through launch – overseeing timelines, collaborating with developers, presenting to stakeholders, and ensuring brand consistency across all collateral and marketing assets. The result is a polished, easy-to-use directory that connects communities with local plant and floral retailers while building a recognizable, scalable brand.