Feel Good Naked
For the launch of the new Josie Maran website, the goal was to translate the brand’s reimagined identity into an immersive digital experience — one that felt elevated, sensory, and consciously modern. Rooted in their refreshed visual direction, the site needed to embody warmth, sustainability, and effortless beauty while creating a seamless path to shop.
Role: Project Management
Agency: And Company
Creative Directors:
Philip Schorr + Barry Hamaguchi
Straight From Mother Nature
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Josie Maran
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Straight From Mother Nature
✳︎
Josie Maran
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Straight From Mother Nature ✳︎ Josie Maran ✳︎ Straight From Mother Nature ✳︎ Josie Maran ✳︎
As Project Manager, I led the website redesign from concept through launch — managing internal design teams, aligning closely with the client, and coordinating development to ensure the vision translated flawlessly into execution. A major focus of the relaunch was spotlighting the brand’s new sustainable packaging system, including refillable components that reinforced their commitment to conscious beauty.
Visually, the site introduced Polaroid-style photography to capture the personality of each scent, pairing fragrance imagery with product shots in layered collage compositions to evoke a multi-sensory experience. Interactive scroll moments and playful micro-animations added discovery and delight, while maintaining a refined, mature aesthetic that stayed true to the brand’s elevated positioning.
Website: www.josiemaran.com
