For the love of coffee

Home Grown Coffee is a small-batch coffee brand sourcing high-quality beans directly from Honduras, with a focus on authenticity, heritage, and community. As a growing small business, the brand needed a cohesive visual identity that honored its roots while standing confidently on specialty coffee shelves. I collaborated with the founder to create a thoughtful brand system that reflects the richness of Honduran coffee culture and the care behind every roast.

Role: Graphic Design
Client: Home Grown Coffee

For the love of coffee

✳︎

Home Grown Coffee

✳︎

For the love of coffee

✳︎

Home Grown Coffee

✳︎

For the love of coffee ✳︎ Home Grown Coffee ✳︎ For the love of coffee ✳︎ Home Grown Coffee ✳︎

To provide a foundation for Home Grown Coffee, I developed a comprehensive brand guide that established the visual standards. This included logo usage, typography, color palette and supporting graphic elements inspired by agricultural textures. The guide ensures consistency across all applications while giving the brand flexibility to grow into new products and markets.

I designed the coffee bag packaging along with a modular label system that clearly communicates roast profiles, origin details, and tasting notes. The design balances warmth and craft with a clean, modern layout to stand out in retail settings. Custom stickers were created to extend the brand personality across shipping materials and promotional use, reinforcing recognition and creating a cohesive, memorable customer experience from shelf to doorstep.

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