Art meets adventure
For this campaign, I set out to capture the spirit of life on the water, where performance meets freedom and adventure shapes identity. Leading creative art direction for the latest collection from Guy Harvey, the vision was to translate the brand’s iconic marine heritage into imagery that felt bold, sun-soaked, and undeniably alive.
Role: Art Direction
Agency: Present
Love the Blue
✳︎
Guy Harvey
✳︎
Love the Blue
✳︎
Guy Harvey
✳︎
Love the Blue ✳︎ Guy Harvey ✳︎ Love the Blue ✳︎ Guy Harvey ✳︎
Working alongside Present, who executed the physical production of the shoot, I directed the overarching visual narrative and styling approach. Five models were captured through individual hero shots, pairings, and group compositions to create a versatile, campaign-ready asset library.
The collection featured performance shirts and hoodies, button down fishing shirts, cotton tees, shorts and swim trunks. The creative balanced technical functionality with effortless coastal energy — highlighting movement, connection, and the lifestyle that defines the brand.
