Green Solutions
This project was a full-scale brand development for a New York City based B2B flower and plant company serving event planners, corporate offices, and more. As a small business in a highly competitive market, the company needed a cohesive and elevated visual presence that reflected the quality of its botanical offerings while remaining approachable and operationally clear. I partnered closely with the founder to build a refined, flexible brand system that could grow alongside the business.
Copywriting: Ilana Dadras
Role: Graphic Design
Client: Focus New York
Bespoke Florals
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Focus NY
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Greener Spaces
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Focus NY
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Bespoke Florals ✳︎ Focus NY ✳︎ Greener Spaces ✳︎ Focus NY ✳︎
I developed the complete brand identity, including logo design, typography, color palette, and visual guidelines to ensure consistency across all touchpoints. The identity balances modern minimalism with organic softness, inspired by the natural textures and forms of the company’s floral arrangements. I extended the system into collateral (business cards, flyers, tote bags, and stickers) creating a tactile, polished experience that aligned with the premium positioning of the brand.
To strengthen their digital presence, I designed and built a streamlined website that clearly communicates services, showcases seasonal offerings, and supports B2B inquiries. The site emphasizes strong visual storytelling, supported by original photography I produced to capture the craftsmanship, scale, and personality behind the arrangements. The combination of thoughtful UX and curated imagery positioned the company as both a creative partner and a reliable vendor within the NYC market.
Website: www.focus-newyork.com/
